boomers

• appy days - the smartphone revolution

  21 May 2012 | 0 Comments | reflections , community , life , wellbeing

  Smartphones such as the iphone and Blackberry or tablet computers like the iPad are fast becoming popular with the baby boomer market, so much so that older generations have been singled out as the fastest growing group of users. Gone are the days when a mobile phone was exactly that. Smartphones now offer their users the option to choose from hundreds of 'apps' (applications) enabling a whole online world of information.
  reflections

• retiring baby boomers face reality check

  10 Apr 2012 | 0 Comments | reflections , career , community , family , health , life , money , wellbeing

  Retirement can be an exhilarating time, but baby boomers should now begin to think beyond the celebrations, new hobbies and world travel. That's the verdict from ipac's resident retirement planning expert, John Dani who explained on Sky News recently that retirement has been likened to a 'new midlife crisis' and that baby boomers need to 'be aware and prepare'.
  John Dani

• women become happier with age

  2 Apr 2012 | 0 Comments | reflections , health , life , money , wellbeing

  in his latest blog, social media guru Neer Korn discusses female pre-retirees and their independence in later life.
  Neer Korn

• why are the boomers so ignored by advertisers and marketers?

  27 Feb 2012 | 0 Comments | reflections , career , community , life

  Neer Korn is the founder of social and market research company The Korn Group and is a popular speaker at conferences and company seminars on social issues and consumer trends. Check out one of Neer's most recent articles on the ignorance of advertising and marketing to the over 50's...
  reflections

• the Baby Boomer impact

  5 Dec 2011 | 0 Comments | reflections , community , family , health , life , wellbeing

  In the last fifty years there has been a dramatic change in the populations of developed nations. It started with the boom in births after World War II but since then lower fertility and greater longevity mean an age wave of baby boomers is now dominating our personal, social, financial and political lives.
  reflections